What should be on my homepage?
A stranger lands on your homepage and gives you about three seconds. In those seconds they are not reading — they are asking three silent questions: What is this? Is it for me? What do I do next? A homepage that answers all three keeps the visitor. A homepage that answers none of them — however beautiful it looks — sends the visitor back to Google and on to a competitor. Everything on this page follows from those three questions.
The first screen: say it plainly
The top of your homepage needs a headline a stranger could repeat to a friend: what you do and who you do it for, in ordinary words. Not a slogan, not a welcome message — your business has a name for that space, and it is not "Welcome to our website." Under it, one supporting line with the reason to choose you, and one clear action: the single next step, big enough to tap on a phone. If a visitor has to scroll, hunt, or decode clever wording to learn what you sell, the page has already spent its three seconds.
The proof: show, do not claim
Every business says it is reliable, quality, and customer-focused — so those words prove nothing. Proof is specific: real photographs of your work, your products, your place, instead of stock images of strangers shaking hands. Reviews with names attached. The years you have been doing this, the number of customers served, the work itself shown up close. A visitor believes evidence in a way they never believe adjectives, and so does Google.
The path: one clear next step
A homepage is not your whole business squeezed onto one screen — it is a front door with signposts. The essentials, in order: what you do, the services in plain words with a way to reach each one, a short word about who is behind the business, the proof, and the way to contact you — text or email, visible without hunting. Keep the menu short. Every extra option you offer a visitor is a small delay, and delays are where visitors leave. One obvious next step, repeated at the end, beats six clever ones.
And it has to be fast and phone-shaped
Most of those three-second judgments happen on a phone, on a connection that may not be fast. A homepage that loads slowly or arrives broken on a small screen never gets its three seconds at all — it gets closed. Speed and a phone-first layout are not technical decorations; they are the price of being judged on what you actually say.
What it costs here
Our prices are printed, like every price we publish:
- Business website — $800. Up to 5 pages — Home, About, Services, FAQ, Contact — each built around the job it has to do.
- Content Writing — $500 per page. If the homepage exists but the words are not carrying it, the page written for you, in your customers' language.
Want an honest read on what your homepage is telling strangers? Text or email us — we answer fast. Text: (774) 666-1728 · Email: design@goddessisacrownsecrets.com Tell us your business name and your website address, and we will tell you honestly what a stranger sees in the first three seconds.