How do I choose a good domain name?
Your domain name is the one decision from your website's first week that follows your business for years. It goes on your cards, your vehicle, your invoices, your Google listing. Customers will say it out loud to friends. And changing it later — after Google knows you by it and links across the internet point to it — is genuinely painful. So this choice deserves more than the five minutes most owners give it. The rules are few, and they are not taste; each one exists because breaking it costs real customers.
The rules that actually matter
Short. Aim for something a person can hold in their head after hearing it once — the common guidance is roughly 6 to 14 characters for the name itself. Every extra word is another chance to be mistyped, and a mistyped domain does not show an error page. It shows somebody else's business, or nothing, and the customer does not try twice.
It must pass the radio test. If someone hears your domain spoken — on a podcast, in a car, across a counter — can they type it correctly without asking anything? If you have to add "that's spelled with a K" or "there's a hyphen," the name fails, because most people who hear it will never get the explanation. One possible spelling only. No numbers, no hyphens: both are invisible when spoken, and people guess them wrong.
Easy to say, easy to spell, in your customers' mouths. Fancy spellings and clever substitutions look distinctive on a logo and fail in real life. Your customer is typing from memory, on a phone, possibly in a moving car (as a passenger, one hopes). Boring and findable beats clever and lost, every time.
.com when you can get it. Other endings exist and some are fine, but .com is still the one customers assume. If they remember your name and forget your ending, they will type .com — and if a competitor owns that version, you just sent them a customer.
Check before you fall in love. Search whether the name is already a business, a trademark, or taken on the social platforms you will need. A name you cannot use consistently everywhere is a name that will confuse customers in a different direction every year.
Leave room to grow. The name that describes exactly one product or one town becomes a cage when the business expands. You are naming the business you are building, not only the one you have this month.
What it costs here
Getting the name right — and getting it held in your name, on your account — is printed work at Goddess Is A Crown Secrets - Design Studio:
- Domain Name Handled — $200. We handle your domain name for you — secured and registered in your name, under your control.
- Domain Connection — $100. Your domain connected to your website, set up on your account.
That "in your name" is not a detail. A domain sitting in somebody else's account is your web address in somebody else's hands — the single most common way owners discover they never really owned their website.
Choosing between names right now — or not sure the one you have is working for you? Text or email us — we answer fast. Text: (774) 666-1728 · Email: design@goddessisacrownsecrets.com Send us the names you're considering, and we will tell you honestly which one passes the tests above.